Brand Executive, Senior
Brand Executive: lead local brand & content strategy across digital, social, and influencers for Malaysia; create, optimize, and deliver authentic, compliant brand stories.
We usually respond within three days
JOB RESPONSIBILITIES:
Develop and execute integrated brand & content strategies across digital, social, email, and influencer channels.
Plan, create, and oversee localized content (copy, visuals, video) tailored for the target audience.
Ensure all content aligns with brand voice, compliance standards, and cultural nuances.
Manage content calendars, campaigns, and partnerships with influencers/affiliates.
Analyze content performance and brand KPIs to optimize engagement and reach.
Collaborate with design, CRM, and compliance teams to deliver consistent messaging.
JOB REQUIREMENTS:
3–5 years in brand, content, or digital marketing, preferably within i-gaming, sports betting, or digital entertainment.
Strong portfolio showcasing creative content and campaign work for the Malaysian market.
Experience with content creation, social media management, and basic analytics tools.
Understanding of local regulations and cultural trends in i-gaming.
Excellent command of English and Bahasa Malaysia (written and spoken).
Able to work independently in a fast-paced environment.
- Department
- Marketing
- Role
- Brand Marketing
- Locations
- Kuala Lumpur
- Monthly salary
- MYR5,500 - MYR7,500
- Employment type
- Full-time
- Employment level
- Executive / Senior Level
- Work Days
- Monday to Friday
- Working Hours
- 8am - 5pm, 9am - 6pm, 10am-7pm
About UpGrowth HR Sdn. Bhd.
UpGrowth HR Sdn Bhd, headquartered in the vibrant commercial center of Kuala Lumpur, Malaysia, has emerged as a leading player in the BPO industry for SME, specializing in HR outsourcing, Telemarketing, Customer Experience, Finance & Accounting services, Cosec and other services.
Founded in 2023 by Jason W, the company was established to address the evolving needs of modern businesses by offering specialized outsourcing solutions.