JOB RESPONSIBILITIES:

• To lead and manage the marketing team (overseeing daily tasks, mentoring, ensure successful execution to achieve desirable results)

• Generate comprehensive Marketing Plan (yearly, monthly), setting clear objectives, detailed strategies, work allocation, budgets, timelines, and measurable KPIs

• Develop and implement comprehensive marketing strategies to drive user acquisition, engagement, retention, and revenue growth

• Oversee each marketing campaign & evaluate its effectiveness (Conversion, CPA, FTD, affiliates %, etc)

• To enhance and optimize current loyalty and VIP programmes by designing innovative tier-based reward structures, personalized experiences, and exclusive perks to better engage and retain high-value players

• Hands-on executing and optimising all marketing channels and activities (organic + paid), including but not limited to Facebook, Instagram, Telegram, Google, YouTube, and TikTok. This includes creating engaging content and monitoring performance metrics.

• Engage with Influencers/KOLs if required

• Conduct Research on Competitors Activities, New AI Trends, New tools etc

• Hands-On Graphic Design and Basic Video Editing Skills Required

• Coordinate Ordering of Physical Marketing Collateral and Corporate Gifts (POSMs)

• Follow up with Customer Satisfaction Surveys project

• Collaborate cross-functionally with Creatives, Customer Service & IT team, as well as externally with Suppliers / Partners

• Pursue new & Manage relationships with Affiliates / Partners and negotiate deals to expand reach and drive traffic

• Serve as a key client-facing representative to present marketing strategies, campaign outcomes, and performance insights to clients, ensuring clear and professional communication

• Act as the primary liaison to gather client requirements, understand business needs, manage expectations, and ensure marketing initiatives align with client goals

• Budget Management: Oversee marketing budgets, ensuring cost-effective allocation of resources

• Provide regular reports to senior management

JOB REQUIREMENTS:

• Bachelor’s Degree in Marketing, IT, or related fields preferred

• 6 - 10 Years of relevant experience required (with iGaming experience is a plus)

• Native in both English and Mandarin is a MUST (Copywriting required)

• Must Be Tech-Savvy (please do not apply if your computer skills are limited)

• Experience with Social Media or CRM Tools is a plus

• Self-Motivated with the Ability to Learn New Digital Skills or AI Independently

• Highly Organized & Meticulous to details are important

• Creative and Open-Minded