Regional Marketing Manager

Wed, 15 Apr 2026 17:53:44 +0800

To lead and manage the marketing team (overseeing daily tasks, mentoring, ensure successful execution to achieve desirable results)

Generate comprehensive Marketing Plan (yearly, monthly), setting clear objectives, detailed strategies, work allocation, budgets, timelines, and measurable KPIs

Develop and implement comprehensive marketing strategies to drive user acquisition, engagement, retention, and revenue growth

Oversee each marketing campaign & evaluate its effectiveness (Conversion, CPA, FTD, affiliates %, etc)

To enhance and optimize current loyalty and VIP programmes by designing innovative tier-based reward structures, personalized experiences, and exclusive perks to better engage and retain high-value players

Hands-on executing and optimising all marketing channels and activities (organic + paid), including but not limited to Facebook, Instagram, Telegram, Google, YouTube, and TikTok. This includes creating engaging content and monitoring performance metrics.

Engage with Influencers/KOLs if required

Conduct Research on Competitors Activities, New AI Trends, New tools etc

Hands-On Graphic Design and Basic Video Editing Skills Required

Coordinate Ordering of Physical Marketing Collateral and Corporate Gifts (POSMs)

Follow up with Customer Satisfaction Surveys project

Collaborate cross-functionally with Creatives, Customer Service & IT team, as well as externally with Suppliers / Partners

Pursue new & Manage relationships with Affiliates / Partners and negotiate deals to expand reach and drive traffic

Serve as a key client-facing representative to present marketing strategies, campaign outcomes, and performance insights to clients, ensuring clear and professional communication

Act as the primary liaison to gather client requirements, understand business needs, manage expectations, and ensure marketing initiatives align with client goals

Budget Management: Oversee marketing budgets, ensuring cost-effective allocation of resources

Provide regular reports to senior management

JOB REQUIREMENTS:

Bachelor’s Degree in Marketing, IT, or related fields preferred

6 - 10 Years of relevant experience required (with iGaming experience is a plus)

Native in both English and Mandarin is a MUST (Copywriting required)

Must Be Tech-Savvy (please do not apply if your computer skills are limited)

Experience with Social Media or CRM Tools is a plus

Self-Motivated with the Ability to Learn New Digital Skills or AI Independently

Highly Organized & Meticulous to details are important

Creative and Open-Minded